AXA Travel insurance is not something that Millenials find interesting or important, AXA wants to change this mind set. The brief was to come up with a campaign that targets Millennials to show them the importance of travel insurance. Our agency Tu-K, decided to create a comic strip ad for the Metro and also a event where Millenials would experience common travel disasters in a panic rooms. The idea behind this is to empathise the importance of travel insurance to Millennial.

 

For this campaign I was in-charge of creating the social media mock up posts and head of research into travel insurance to find out why Millennials distance themselves from travel insurance. This helped us up with in the idea to use a comic strip as now comics are coming back into trend.