In society, blind people are often not being targeted by brands. This missing a huge opportunity. Businesses all now try to tackle issues like diversity and inclusion but they often forget about those who have lost their sight. My idea here was to create  a consultancy which aims put pressure on brands to create a braille edition of their logo to help blind people feel more included in a brand story.  

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This topic is something that has a lot of meaning which is why I thought it would be a good idea to come up with an idea to tackle exclusion amongst the blind. My dad's eye sight started to deteriorate over the past couple of years, before this happened he was someone who would only buy certain brands because of the quality. After he became registered blind I learnt he became more distant towards brands as he feel he can not make a connection between them.