Loneliness is something that effect many individuals in the UK, not only just the elderly but with everyone being submersed into the digital ages we often do not realise how lonely we really are. The Jo Cox foundation is working hard to end this problem. They asked us to come up with a campaign that would raise awareness and encourage more people to talk about the issue. Our agency Tu-K decided to create an tv commercial showing that MIillenials and the elderly may have more in common that they think.

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For this campaign my main role was head of research and insight. The topic loneliness is definitely a focal topic so it was important to understand the reasons behind it and ways in which we can help.

 

Another role played in bringing the campaign to life was coming up with the #SaturdaySwitch challenge. The aim here was for Millennials and the elderly to switch clothes to get a chance to experience how times have changed and essentially 'put themselves in their shoes'. 

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This Campaign was nominated as best overall campaign by a panel of industry experts.