The Meseum of Brands Packaging and Advertising was a challenging  brand to work on for our agency. The brief from the Museum was to change the perception of the museum and to target professionals to visit the museum. 

 

Our idea for this was 'Evolution'. We wanted brands to tell a story through their packaging and to show how they have evolved throughout the years. Our idea was to promote the evolution of brands through social media channels like Instagram. Each post will show how a a brand has changed its packaging from the start of the business to the present time. We wanted this to create a nostalgic moment for those professionals who grew up with these iconic brands.

 

The second element of the campaign was to create an event which will be held at the Meseum of Brands, Packaging and Advertising. The brand we chose to focus on was the evolution of Mario Kart. Guests will have an opportunity to go back in time to play the different versions of Mario Kart to learn how Mario as a character has evolved over the years.      

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I took on the role as a Creative Art Director, where I was leading the production of all printed forms of media. This is so that guests who visit the museum, have something that they can either keep or to give to one of their friends or family.

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This Campaign was won as best overall campaign by The Museum of Brands, Packaging and Advertising.